Also known as "blue gold," lavender is an aromatic tribute to Provence. It is the fragrant soul of the region, the fruit of respectful labor. In accordance with tradition, every summer, young Provencal villagers go hiking on the sunny hills to pick wild lavender at high altitudes. During the harvest period, they set out for several days in the open air, and at night, they get together to share the secrets of this summer flower with relaxing and purifying properties.
In Provence, it is fine lavender, Lavandula angustifolia, which yields the purest essential oil, renowned for its delicate perfume. It is very different from the lavandin perfume, with its camphor smell.
L'OCCITANE sources the essential oil of P.D.O. fine lavender from Haute-Provence directly from farmers' cooperatives in Sault and the surrounding area.
The P.D.O. (Protected Designation of Origin) label guarantees a very high-quality product, since the relevant criteria are very strict:
• To obtain the P.D.O. label, the essential oil must be produced by steam distillation (not with solvents) using only the flowering tops of Lavandula Angustifolia P. Miller, or Fine Lavender.
• Production is geographically limited to a few French départements.
• Plantations must be in this area, at a minimum altitude of 800 m above sea level.
• The essential oil must be virgin: no substances or products can be added to it.
In Lagarde d’Apt, at an altitude of over 1,000 meters, Martine Rayne, who was born into the world of lavender, continues the work of her ancestors.
"On our land in Lagarde d’Apt, there has always been wild lavender. Every year, we harvest it to keep the seeds and maintain the diversity of this fine lavender. Each young plant is different – and this is one of the secrets of its exceptional characteristics."
Did You Know?
• The A.O.C. label (now the P.D.O. label) was created in 1981 to protect French products in the face of competition from foreign sources. It guarantees a very high-quality product.
• It is important not to confuse fine lavender with lavandin, which is a hybrid made by crossing Lavandula Officinalis with spike lavender, and which yields an essence used mainly for products that are mass produced on an industrial scale (e.g. cleaning products, washing powder, mass-produced beauty products).
Lavender Eau de Cologne
Brightened by the radiant freshness of citrus fruits, the Lavender Eau de Cologne is a fresh and light fragrance with a lingering, captivating, woody musky trail. This sunny cologne is a celebration of summer that captures all the luminosity of Haute-Provence.
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